Privacy Policy

1. Information We Collect

We may collect and store both personally identifiable information (PII) and non-personally identifiable information (non-PII) to provide and improve our services.

Personal Information (PII)

Collected directly from you:

  • Full name

  • Email address

  • Billing and shipping address

  • Contact number

  • Payment information (processed through secure third-party gateways)

  • Account login credentials (if account registration is used)

  • Any other information voluntarily provided during checkout, live chat, or product inquiries

Non-Personal Information (Non-PII)

Collected automatically when you use our site:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on site

  • Referring/exit pages

  • Clickstream data

  • General geolocation information

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders

  • To provide customer support and respond to inquiries

  • To improve the functionality, usability, and security of our website

  • To personalize your shopping experience

  • To send transactional emails such as order confirmations and shipping updates

  • To display relevant offers and advertising based on your activity

  • To comply with legal obligations and enforce our terms

We do not collect or use sensitive personal information without your explicit consent.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using personal information depends on the type of data and the context. We process your data:

  • With your consent

  • When it’s necessary to perform a contract (e.g., fulfilling an order)

  • For our legitimate interests (e.g., website analytics, fraud prevention)

  • To comply with legal obligations

4. Sharing of Your Information

We do not sell or rent your personal data. We may share your information with:

  • Trusted third-party vendors (e.g., payment processors, shipping companies, analytics services)

  • Marketing platforms (e.g., Google Analytics, Google Ads) — strictly for site functionality and performance insights

  • Legal or regulatory bodies — when required to comply with applicable laws, subpoenas, or enforceable government requests

All third parties are obligated to handle your data securely and in compliance with privacy laws.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience. These tools help us

  • Recognize returning visitors

  • Save your preferences

  • Provide relevant ads

  • Track website traffic and engagement

You can manage your cookie preferences in your browser settings or by using cookie consent banners (if implemented).

Third-party cookies (e.g., Google Ads, Facebook Pixel) may be used to serve interest-based advertising in accordance with Google’s personalized ad policies. You may opt out through Google Ads Settings.

6. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

  • Access to the personal data we hold about you

  • Correction of inaccurate or incomplete data

  • Deletion of your data (“Right to be Forgotten”)

  • Restriction or objection to processing

  • Data portability

  • Opting out of marketing communications

  • Withdrawing previously given consent

To exercise these rights, please contact us using the methods provided below.

7. Data Security

We use SSL encryption, firewalls, and secure hosting to protect your information. While no online system is 100% secure, we implement best practices to protect your data against unauthorized access, misuse, or disclosure.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. When data is no longer required, we securely delete or anonymize it.

9. Third-Party Websites & Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review the privacy policies of those sites before interacting with them.

10. Children’s Privacy

We do not knowingly collect personal information from individuals under the age of 13. If we become aware that a child has submitted information, we will delete it promptly.

11. International Data Transfers

Your information may be processed outside your country of residence (e.g., on servers in the United States). We ensure that such transfers comply with data protection laws through contractual safeguards or adequacy decisions.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in laws, technologies, or business practices. We will update the “Effective Date” above and may notify users through the website or email (if required)

13. Contact Us

If you have questions, requests, or concerns about your data or this Privacy Policy, please contact us info@printersguru.com